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| Author: | Bearden, W.O. Carlson, J.P. Hardesty, D.M. |
| Title: | Using invoice price information to frame advertised offers |
| Journal: | Journal of Business Research
2003 : MAY, VOL. 56:5, p. 355-366 |
| Index terms: | Quality Retail pricing |
| Freeterms: | Fairness Invoice price |
| Language: | eng |
| Abstract: | The presence and absence of invoice price (IP) information and the inclusion of offer fairness (OF) are considered in the present studies. Also the relative effectiveness of invoice vs. manufacturer's suggested retail price (MSRP) frames is considered. The results of the studies reported in this article provide supportive evidence of the positive framing effects of invoice or cost information in retail price advertising. |
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