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| Author: | Attaway-Fink, B. |
| Title: | Market-driven journalism: creating special sections to meet reader interests |
| Journal: | Journal of communication management
2004 : VOL. 9:2, p. 145-154 |
| Index terms: | Advertising Marketing Mass Communication |
| Freeterms: | Journalism Newspapers |
| Language: | eng |
| Abstract: | This previous research has mainly focused on the evolution of marketing practices in newsrooms. This paper also used questions drawn from trends identified in the literature review as a model to develop an instrument appropriate to measure assignment goals of newspaper editors as they are influenced by marketing research. |
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