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| Author: | Kim, S.W. Choi, C.J. |
| Title: | Habits, self-control and social conventions: The role of global media and corporations |
| Journal: | Journal of Business Ethics
2007 : DEC I, VOL. 76:2, p. 147-154 |
| Index terms: | consumers consumer behaviour mass communication self-discipline |
| Freeterms: | mass media |
| Language: | eng |
| Abstract: | This paper provides a synthesis and integrates the continuing debate of the question what is the role of media in business ethics, is the consumer choice driven by habits or rationality. |
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