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| Author: | Ellman, M. Germano, F. |
| Title: | What do the papers sell? A model of advertising and media bias |
| Journal: | Economic Journal
2009 : APR, VOL. 119:537, p. 680-704 |
| Index terms: | models advertising newspaper advertising mass communication competition |
| Freeterms: | media |
| Language: | eng |
| Abstract: | This study models the market for news as a 2-sided market with newspapers selling news to readers who value accuracy and selling space to advertisers (here as: adv/s.) who value advert-receptive readers. In this setting, monopolistic newspapers under-report or bias news, sufficiently reducing adv/s. profits. Paradoxically, increasing the size of advertising eventually leads competing newspapers to reduce adv/s. bias. However, adv/s. can counter this effect etc. The results are used to explain contrasting historical and recent evidence on commercial bias and influence in the media. |
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