search query: @indexterm Mass communication / total: 107
reference: 105 / 107
Author: | Millet, P. Rickebusch, Y. |
Title: | Impact et images des sondages publies dans la presse. |
Journal: | Revue Francaise du Marketing
1978 : 75, p. 51-58 |
Index terms: | SURVEYS CONSUMER ATTITUDES ELECTIONS EVALUATION MASS COMMUNICATION |
Language: | fre |
Abstract: |
SCIMA