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| Author: | Anderson, E. Coughlan, A. T. |
| Title: | International market entry and expansion via independent or integrated channels of distribution. |
| Journal: | Journal of Marketing
1987 : JAN, VOL. 51:1, p. 71-82 |
| Index terms: | DISTRIBUTION CHANNELS INTERNATIONAL MARKETING SEMICONDUCTOR INDUSTRY USA DECISION MODELS |
| Language: | eng |
| Abstract: | The intertwined issues of ownership and control are explored through an empirical investigation of distribution in foreign markets by American companies in the semiconductor industry. The marketing,international management,and economics literature are used to generate a list of factors affecting the organizational forms - integrated and independent - chosen by these firms in various foreign markets. Specifically, this choice is modelled as a function of both production and transaction cost considerations. Analytical and empirical literature data are used to postulate a model of distribution channel choice. Managerial implications are also discussed. |
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