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Author:Schoonhoven, C. B.
Title:Combining strategies pays off fast, even in turbulent markets.
Journal:Planning Review
1987 : JUL/AUG, VOL. 15:4, p. 36-41
Index terms:CORPORATE STRATEGY
ORGANIZATIONAL DECISION MAKING
SEMICONDUCTOR INDUSTRY
Language:eng
Abstract:A lot managers in high-technology firms don't believe that long-range planning can work owing to the rapid changes in the highly competitive marketplace. Some argue that strategic planning undermines flexibility in high-tech industries. Examining strategic planning we have come to the conclusion that interacting strategies have a major influence on financial performance in the year following implementation.
SCIMA record nr: 56771
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