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| Author: | Kroeber-Riel, W. |
| Title: | Informationsueberlastung durch Massenmedien und Werbung in Deutschland. |
| Journal: | Betriebswirtschaft
1987 : MAY/JUN, VOL. 47:3, p. 257-264 |
| Index terms: | MASS COMMUNICATION INFORMATION CONSUMERS |
| Language: | ger |
| Abstract: | Much has been philosophized about information overload but few exact investigation has been made. The first investigations were conducted in the USA. Estimations are given for Germany. The used micro-model makes possible to obtain data about information overload by advertisements, too. The overload has far-spreading effects on the behavior of consumers. Since the supply side of information has been growing faster than the number of consumers, there are changes on both sides: activation force of the presentation of information becomes stronger and the interest of consumers becomes weaker. |
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