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| Author: | Meer, J. B. H. van der |
| Title: | R&D-based strategies in the semiconductor and drug industries : rationale, organization and actions. |
| Journal: | R. and D. Management
1988 : APR, VOL. 18:2, p. 111-121 |
| Index terms: | R&D MANAGEMENT SEMICONDUCTOR INDUSTRY PHARMACEUTICAL INDUSTRY INNOVATION CORPORATE STRATEGY |
| Language: | eng |
| Abstract: | The most important factors influencing the success or failure of corporate innovations in the European semi-conductor and pharmaceutical industries are determined. The firms under investigation are divided into two groups, the members of one having a good innovation record ("prospectors") and of the other a poor one ("would-be innovators"). A study of publicly available data, interviews and answers to questionnaires shows that successful companies concentrate their efforts, avoid diversification, define clear goals but allow R and D freedom on how to pursue them, eliminate bureaucracy, revise plans frequently, integrate activities, and ensure that researchers work in a supportive working environment. |
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