search query: @indexterm Mass communication / total: 107
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| Author: | Fouquier, E. |
| Title: | Figures of reception : Concepts and rules for a semiotic analysis of mass media reception. |
| Journal: | International Journal of Research in Marketing
1988 : VOOL. 4:4, p. 331-347 |
| Index terms: | MARKET RESEARCH COMMUNICATIONS INDUSTRY MASS COMMUNICATION CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA