search query: @indexterm Mass communication / total: 107
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| Author: | Lueg, E. D. |
| Title: | Satelliten brauchen kein Visum |
| Journal: | Marketing Journal
1989 : DEC, VOL. 22:6, p.541 |
| Index terms: | COMMUNICATION MASS COMMUNICATION |
| Language: | ger |
| Abstract: | The author demonstrates that the role of mass media has become more important recently. Media now serve political aims more than ever before, they help the building of the so called common "Europe house". The author emphasizes that it is especially in the German Democratic Republic where the media have to be made use of. |
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