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| Author: | Kalwani, M. U. |
| Title: | A price expectations model of customer brand choice. |
| Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 251-262 |
| Index terms: | CONSUMER EXPECTATIONS CONSUMER CHOICE BRAND CHOICE RETAIL PRICING |
| Language: | eng |
| Abstract: |
SCIMA