search query: @indexterm RETAIL PRICING / total: 107
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| Author: | Shepard, A. |
| Title: | Pricing behaviour and vertical contracts in retail markets |
| Journal: | American Economic Review
1990 : MAY, VOL. 80:2, p. 427-431 |
| Index terms: | RETAIL PRICING PRICING MARKETS CONTRACTS COMPETITION INDUSTRIAL ORGANIZATION |
| Language: | eng |
| Abstract: | Recent developments in the economic theory of multifirm markets and firm organization have motivated several empirical studies of retail gasoline markets. Because gasoline stations are very simple firms, and data are available on wholesale and retail gasoline prices, this market has proven to be useful for testing pricing decisions from static models of free-entry markets. These tests are shown and discussed. Another growth area in industrial organization is research on the nature of vertical contracts. Efforts to assess the effects of competition and monitoring on the refiner's choice of contractual form for retail outlets are also discussed. |
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