search query: @indexterm Mass communication / total: 107
reference: 68 / 107
Author: | Bank, B. Seyfried, K-H. |
Title: | Capitalyse Medienkonzerne Info-Mania |
Journal: | Capital
1990 : SEP, VOL. 30:9, p.194-209 |
Index terms: | COMMUNICATION MASS COMMUNICATION TELECOMMUNICATIONS INDUSTRY |
Language: | ger |
Abstract: | The authors analyse the situation of the twenty top media concerns of the world. Rentability versus expansion is indicated in tables. They discuss which are the strategically important points in their planning:books, press, film, tv, radio, music, newspapers, periodicals professional information or else. |
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