search query: @indexterm RETAIL PRICING / total: 107
reference: 54 / 107
Author: | Dodds, W. B. |
Title: | In search of value: how price and store name information influence buyers' product perceptions. |
Journal: | Journal of Consumer Marketing
1990 : SPRING, VOL. 8:2, p. 15-24 |
Index terms: | CONSUMER RESEARCH RETAIL PRICING |
Language: | eng |
Abstract: |
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