search query: @indexterm RETAIL PRICING / total: 107
reference: 54 / 107
| Author: | Dodds, W. B. |
| Title: | In search of value: how price and store name information influence buyers' product perceptions. |
| Journal: | Journal of Consumer Marketing
1990 : SPRING, VOL. 8:2, p. 15-24 |
| Index terms: | CONSUMER RESEARCH RETAIL PRICING |
| Language: | eng |
| Abstract: |
SCIMA