search query: @indexterm Mass communication / total: 107
reference: 101 / 107
Author: | Webb, P. H. |
Title: | Consumer initial processing in a difficult media environment. |
Journal: | Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 225-236 |
Index terms: | TELEVISION ADVERTISING ADVERTISING MEDIA ADVERTISING RESEARCH CONSUMER BEHAVIOUR MASS COMMUNICATION |
Language: | eng |
Abstract: |
SCIMA