search query: @indexterm RETAIL PRICING / total: 107
reference: 52 / 107
Author: | Biswas, A. Blain, E.A. |
Title: | Contextual effects of reference prices in retail advertisements. |
Journal: | Journal of Marketing
1991 : JUL, VOL. 55:3, p.1-12 |
Index terms: | ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR CONSUMER EXPECTATIONS RETAIL PRICING MANAGING DIRECTORS |
Language: | eng |
Abstract: |
SCIMA