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| Author: | Neumann, C. |
| Title: | Es geht voran: Markenartikler in den neuen Bundeslandern (Branded goods in the new federal states) |
| Journal: | Markenartikel
1991 : VOL. 53:5, p. 170-181 |
| Index terms: | BRANDS GERMAN DEMOCRATIC REPUBLIC |
| Language: | ger |
| Abstract: | The domestic market for German branded goods has increased with unification by 17 million people from one day to the other. German producers want to tap this huge market. Not from old capacities but by acquisition through Treuhand existing East-German production facilities. Production of Valensina, Punica, Juwel, Kano, Philip Morris, Spee, Perwoll, Nivea, Sarotti, Coca Cola, Doppelkorn etc. has already started. |
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