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| Author: | Harmancioglu, N. Droge, C. Calantone, R. J. |
| Title: | Theoretical lenses and domain definitions in innovation research |
| Journal: | European Journal of Marketing
2009 : VOL. 43:1-2, p. 229-263 |
| Index terms: | product development innovation |
| Language: | eng |
| Abstract: | The purpose of the study is to scrutinize the meaning and domain of innovation by providing an extensive theory-driven review of new product literature in marketing, management and engineering. The objective is to classify the recent literature on innovation and to illustrate theoretically derived discourses in the study of innovation. The findings show that adoption/diffusion theory versus the resource-based/contingency theory view form one dimension of the typology. Other dimensions are level of analysis and customer vs. firm perspective. A framework is formed of the different discourses and conceptualisations in the innovation literature. |
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