search query: @indexterm COMPUTERS / total: 1087
reference: 8 / 1087
| Author: | Prügl, R. Schreier, M. |
| Title: | Learning from leading-edge customers at The Sims: opening up the innovation process using toolkits |
| Journal: | R & D Management
2006 : JUN, VOL. 36:3, p. 237-250 |
| Index terms: | new products innovation customers computers games |
| Language: | eng |
| Abstract: | This empirical study aims at extending knowledge of how users deal with 'the invitation to innovate' and how attractive individual user designs might be to other users. In studying the users of toolkits (as: tl-ks.) for the immensely popular computer game The Sims, it is found that 1. users are not 'one-time shoppers', in fact, their innovative engagement is rather long-lasting, continuous, evolving, and intense. It is also found that 2. leading-edge users do not only content themselves with the official tl-ks. provided by the manufacturer. They employ user-created tools to push design possibilities even further. In addition, 3. individual user designs are not only attractive to the creators themselves but instead, certain innovative solutions are in high demand among other users etc. |
SCIMA