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| Author: | Tykocinski, O. Pittman, T. Tuttle, E. |
| Title: | Inaction inertia: foregoing future benefits as a result of an initial failure to act |
| Journal: | Journal of Personality and Social Psychology
1995 : MAY, VOL. 68:5, p. 793-803 |
| Index terms: | FUTURE PROFIT ACTION LEARNING |
| Language: | eng |
| Abstract: | The circumstances under which initial inaction tends to persist were studied. Inaction inertia occurs when bypassing an initial action opportunity decreases the likelihood that subsequent similar action opportunities will be taken. The authors studied the case in which an initial attractive action opportunity, which is not taken, is followed by another positive but somewhat less attractive action opportunity. In 6 experiments participants were less likely to take the second action when the discrepancy in attractiveness between the initial and final action opportunities were relatively large. |
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