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| Author: | Daniel, E. Wilson, H. N. |
| Title: | Action research in turbulent environments : an example in e-commerce priorisation |
| Journal: | European Journal of Marketing
2004 : VOL 38:3-4 p. 355-377 |
| Index terms: | ACTION LEARNING INTERNET |
| Language: | eng |
| Abstract: | This study has three objectives, corresponding to the three characteristics of action research studies. These three objectives are : "to help organisations participating in the study to prioritise their e-commerce-projects", "to do so via a method which could be generalised to other organisations" and "to share this knowledge with and between the participants as well as documenting it for other organisations". |
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