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Author:Thompson, F.
Perry, C.
Title:Generalising results of an action research project in one work place to other situations
Journal:European Journal of Marketing
2004 : VOL. 38:3-4, p. 401-417
Index terms:ACTION LEARNING
MANAGEMENT RESEARCH
Language:eng
Abstract:This article identifies two action research projects. The aim of this article is to identity the scientific paradigms appropriate for each of the two research projects. Also is described action research experience and quality criteria of an action research project.
SCIMA record nr: 254799
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