search query: @author Baumgartner, H. / total: 11
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| Author: | Bagozzi, R.P. Baumgartner, H. Yi, Y. |
| Title: | State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage |
| Journal: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 505-518 |
| Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR BEHAVIOURAL SCIENCE ATTITUDES |
| Language: | eng |
| Abstract: |
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