search query: @author Meyers-Levy, J. / total: 11
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| Author: | Meyers-Levy, J. |
| Title: | Elaborating on Elaboration: The Distinction between Relational and Item-specific Elaboration |
| Journal: | Journal of Consumer Research
1991 : DEC, VOL. 18:3, p. 358-367 |
| Index terms: | ADVERTISING EFFECTIVENESS COGNITIVE PROCESSES PSYCHOLOGY |
| Language: | eng |
| Abstract: |
SCIMA