search query: @indexterm LEATHER INDUSTRY / total: 11
reference: 4 / 11
| Author: | Gruber, U. |
| Title: | La communication du luxe face a l'internationalisation. (!LUXURIES) |
| Journal: | Revue Francaise du Marketing
1991 : APR-SEP, 132-133, p.123-129 |
| Index terms: | INTERNATIONAL MARKETING COMMUNICATION MARKETING STRATEGY PERFUMERY INDUSTRY COSMETICS INDUSTRY LEATHER INDUSTRY |
| Language: | fre |
| Abstract: |
SCIMA