search query: @indexterm public advertising / total: 11
reference: 3 / 11
Author: | Mattsson, J. |
Title: | Interpreting the value content of headlines in print advertisements: a new theory relating to the value realm |
Journal: | Marketing and Research Today
1992 : MAY, VOL. 20:2, p. 107-114 |
Index terms: | MARKETING RESEARCH PUBLIC ADVERTISING USA |
Language: | eng |
Abstract: |
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