search query: @author Barwise, P. / total: 11
reference: 9 / 11
| Author: | Barwise, P. Robertson, T. |
| Title: | Brand Portfolios |
| Journal: | European Management Journal
1992 : SEP, VOL. 10:3, p. 277-285 |
| Index terms: | BRANDS PORTFOLIO MANAGEMENT BRAND NAMES |
| Language: | eng |
| Abstract: |
SCIMA