search query: @author Meyer, R. / total: 11
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| Author: | Assuncao, J. Meyer, R. |
| Title: | The rational effect of price promotions on sales and consumption |
| Journal: | Management Science
1993 : MAY, VOL. 39:5, p. 517-535 |
| Index terms: | MARKETING CONSUMER BEHAVIOUR PRICING PROMOTION |
| Language: | eng |
| Abstract: | The authors explore the rational effect of price variation on sales and consumption in markets where consumers are uncertain about the future price of goods. They first derive an optimal ordering policy which expresses the amount a consumer should purchase and consume in a given period as a function of the observed price of the good, the distribution of future prices, and the nature of his or her inventory. They use this model to explore how changes in the long-run frequency and temporal correlations of price promotions should normatively affect the contemporaneous relationship between purchase, consumption and price. |
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