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| Author: | Moorman, C. Zaltman, G. Deshpande, R. |
| Title: | Relationships between providers and users of market research: the dynamics of trust within and between organizations |
| Journal: | Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 314-328 |
| Index terms: | DECISION MAKING ORGANIZATIONAL EFFECTIVENESS BUSINESS POLICY |
| Language: | eng |
| Abstract: | Analysis of role of trust between knowledge users and providers, related to market research. Information collection. Processing. Role in decision making. User trust. Concept and role in relationships. Theoretical relationships. Effect of trust on relationship processes and research use. Effects of individual and organizational moderators. Measure development. Four Tables and a Figure illustrate the study. The Appendix gives measure and source. |
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