search query: @author Yawitz, J. B. / total: 11
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| Author: | Yawitz, J. B. Connelly, F. J. Marshall, W. J. |
| Title: | Advertising and value maximization: an integrative approach. |
| Journal: | Decision Sciences
1978 : 2 APR VOL.9 p.196-205 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
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