search query: @author Payne, J. / total: 11
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| Author: | Payne, J. Bettman, J. |
| Title: | The costs and benefits of alternative measures of search behavior: comments on Bockenholt and Hynan |
| Journal: | Journal of Behavioral Decision Making
1994 : JUN, VOL. 7:2, p. 119-122 |
| Index terms: | COSTS MEASUREMENT MERGERS |
| Language: | eng |
| Abstract: | This paper offers a commentary on the analysis of process-tracing measures of information selection by Bockenholt and Hynan (this issue). In that paper the authors consider two major issues. First , they discuss the properties of different measures of the degree to which information-aquisition behavior is by alternative or by dimension (attribute). The authors of this article agree with Brockenholt and Hynan that individual differences need to be addressed and represented. |
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