search query: @freeterm Cooperation / total: 11
reference: 9 / 11
| Author: | Hawkins, R. |
| Title: | An open door for marketing |
| Journal: | Channels
1990 : DEC, 3. p.46-47 |
| Index terms: | |
| Freeterms: | Home-entertainment, Competition, Cooperation |
| Language: | eng |
| Abstract: | People spend more time at home partly due to VCR penetration. Stations compete for operators and subscribers but financial possibilities are limited. There is a problem with subscriber and advertising fees as well. Some channels try to make common programmes or offer new services. |
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