search query: @author Webster, J. / total: 11
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| Author: | Webster, J. Wang, T. |
| Title: | Structural Determinants of Exposure to Television: The Case of Repeat Viewing |
| Journal: | J. of Broadcasting and Electronic Media
1992 : SPRING, VOL.36, p. 125-136 |
| Index terms: | |
| Freeterms: | Viewing patterns, Media environment, People Meter rating |
| Language: | eng |
| Abstract: | A structuralist approach is used to explain repeat viewing ie. the extent to which the audience for one programme watches subsequent episodes. The present research shows how repeat viewing ranged across different conditions. Three predictors together explain 83% of the variance in repeat viewing levels: scheduling, rating, and program type. |
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