search query: @freeterm research / total: 11
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| Author: | Wicks, R. |
| Title: | Improvement over Time in Recall of Media Information: An Exploratory Study |
| Journal: | J. of Broadcasting and Electronic Media
1992 : Summer, VOL.36, p.287-302 |
| Index terms: | |
| Freeterms: | TV news, Associative memory, Media research |
| Language: | eng |
| Abstract: | Media comprehension and recall studies over the years have suggested that learning from TV news is difficult because TV news cannot be reread. But several recent psychological studies suggest that it is possible that memories remain in storage and they may be summoned if the proper cues are encountered. The Search of Associative Memory (SAM) theory helps to explain the theoretical underpinnings of the hypermnesia effect. |
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