search query: @author Kim, W.C. / total: 11
reference: 9 / 11
Author: | Kim, W.C. Mauborgne, R.A. |
Title: | Effectively conceiving and executing multinationals' worldwide strategies. |
Journal: | Journal of International Business Studies
1993 : JUL-SEP, vol.24:3, p.419-448 |
Index terms: | STRATEGIC PLANNING MULTINATIONAL COMPANIES DECISION MAKING |
Language: | eng |
Abstract: |
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