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Author:Carr, C.
Tomkins, C.
Bayliss, B.
Title:Financial or Strategic Controls? An Anglo-German Case Study
Journal:European Management Journal
1994 : VOL. 12;1, p. 102-113
Index terms:JOINT BUSINESS VENTURES
STRATEGIC MANAGEMENT
UNITED KINGDOM
GERMANY
Language:eng
Abstract:This article examines a successful Anglo-German joint venture in order to compare approaches in the two countries when faced with the same strategic investment decision. The case uniquily illustrates some of the key contrasts found in a more extensive study of strategic investment decisions involving 24 British and 25 German vehicle component companies. The contrast was pronounced. The German company's approach was primarily driven by strategic considerations both in respect to its investment decisions and subsequent control processes, and financial targets were explicitly played down; whereas the British company's approach was primarily driven by financial considerations on both counts.
SCIMA record nr: 125994
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