search query: @author Redman, T. / total: 11
reference: 8 / 11
Author: | Redman, T. |
Title: | Improve data quality for competitive advantage |
Journal: | Sloan Management Review
1995 : WINTER, VOL. 36:2, p. 99-107 |
Index terms: | DATA MANAGEMENT QUALITY COMPETITIVE ADVANTAGE |
Language: | eng |
Abstract: | Errors in data can cost a company millions of dollars, alienate customers, and make implementing new strategies difficult or impossible. The author describes a process AT&T uses to recognize poor data and improve their quality. He proposes a three-step method for identifying data-quality problems, treating data as an asset, and applying quality systems to the process that create data. |
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