search query: @author Mayer, M. / total: 11
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| Author: | Ellis, S. Mayer, M. |
| Title: | Keeping the client satisfied |
| Journal: | Journal of Accountancy
1994 : JUL, p. 49-54 |
| Index terms: | ACCOUNTING FINANCE CLIENTS |
| Language: | eng |
| Abstract: | It's not always a good idea to heed the conventional wisdom about client surveys and quality improvement programs. Improving client service by meeting or exceeding client expectations is a battle cry of the accounting profession in the 1990s. As firms seek the panacea of quality improvement programs to differentiate themselves from their competitors, some form of client assessment program or client satisfaction survey often is considered as a starting point. |
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