search query: @author Mitchell, V. / total: 11
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| Author: | Mitchell, V. |
| Title: | Organizational risk perception and reduction: a literature review |
| Journal: | British Journal of Management
1995 : JUN, VOL. 6:2, p. 115-133 |
| Index terms: | MANAGEMENT UNITED KINGDOM RISK |
| Language: | eng |
| Abstract: | Despite there being a considerable literature concerning risk in organizational buyer behavior, necessary reviews of the area are not easy to find. This article attempts to organize, describe and appraise the current literature with a view to gaining a critical perspective for the benefit of future researchers. The discussion begins with the way managers view risk and factors which affect that perception and then considers the role of various risk reducing strategies employed in the organizational setting. |
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