search query: @author Yip, G. S. / total: 11
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| Author: | Johansson, J. K. Yip, G. S. |
| Title: | Exploiting globalization potential: USA and Japanese strategies |
| Journal: | Strategic Management Journal
1994 : OCT, VOL. 15:8, p. 579-601 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, MULTINATIONALE UNTERNEHMEN, USA, JAPAN |
| Language: | eng |
| Abstract: | This paper develops a model of global strategy that includes the constructs of industry globalization potential, the use of global strategy, the role of organization and management and the performance consequences of using global strategy. Propositions are developed as to why American and Japanese MNC's might differ in these aspects and in their resulting performance. The model and arguments are examined in extensive interviews with senior executives at 36 of the largest American and Japanese MNC's. |
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