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| Author: | Homburg, C. Rudolph, B. |
| Title: | Produktivitätsmanagement in Marketing und Vertrieb. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1995 : VOL. 64:3, p. 81-84 |
| Index terms: | PRODUCTIVITY MEASUREMENT COST REDUCTION MARKETING SALES MANAGEMENT CONSUMER SATISFACTION CUSTOMERS |
| Language: | ger |
| Abstract: | Numerous companies are characterized nowadays by their cost-reduction programs and productivity offensives. In both cases, we frequently confine ourselves to the areas production and logistics. To increase productivity, this has led to the extensive utilization of the potentials that exist in these areas, but also frequently to the disregarding of others. To reduce this deficit, this article describes a few models that have proven successful in practice. |
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