search query: @author Strutton, D. / total: 11
reference: 9 / 11
| Author: | Strutton, D. Pelton, L. Lumpkin, J. |
| Title: | Psychological climate in franchising system channels and franchisor-franchisee solidarity |
| Journal: | Journal of Business Research
1995 : OCT, VOL. 34:2, p. 81-91 |
| Index terms: | FRANCHISING PSYCHOLOGY CLIMATE |
| Language: | eng |
| Abstract: | The ability of franchisors to preserve long-term, mutually committed relationships with their franchisers likely exercises a crucial influence on the success of franchised retailing systems. Solidarity is the general contracting norm that binds channel systems influences the level of solidarity that exists between franchisors and franchisees is investigated in this study. Low solidarity and high-solidarity franchisees were distinguished by their significantly differing perceptions of the recognition. |
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