search query: @author Farris, P. W. / total: 11
reference: 8 / 11
Author: | Farris, P. W. |
Title: | Advertising's link with retail price competition. |
Journal: | Harvard Business Review
1981 : JAN-FEB, VOL. 59:1, p. 40, 42, 44 |
Index terms: | RETAIL PRICING ADVERTISING |
Language: | eng |
Abstract: |
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