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Author: | Dahm, M. H. |
Title: | Strategische Marktbearbeitungsentscheidungen internationaler Markenartikelunternehmen am Beispiel Ungarns. |
Journal: | Markt
1995 : VOL.34:3, p. 122-132 |
Index terms: | INTERNATIONAL MARKETING CONSUMER GOODS GLOBAL BRANDS MARKETING STRATEGY STRATEGIC PLANNING HUNGARY |
Language: | ger |
Abstract: |
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