search query: @author Lodish, L. M. / total: 11
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| Author: | Batsell, R. R. Lodish, L. M. |
| Title: | A model and measurement methodology for predicting individual consumer choice. |
| Journal: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 1-12 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA