search query: @author Hogg, G. / total: 11
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| Author: | Gabbott, M. Hogg, G. |
| Title: | The glory of stories: using critical incidents to understand service evaluation in the primary healthcare context |
| Journal: | Journal of Marketing Management
1996 : AUG, VOL. 12:6, p. 493-503 |
| Index terms: | SERVICE MARKETING SERVICE MANAGEMENT EVALUATION CONSUMER ATTITUDES HEALTH SERVICE |
| Language: | eng |
| Abstract: |
SCIMA