search query: @author Shanklin, W. L. / total: 11
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| Author: | Shanklin, W. L. Ryans, K. R. Jr. |
| Title: | Is the international cash cow really a prize heifer? |
| Journal: | Business Horizons
1981 : MAR/APR, VOL. 24:2, p. 10-16 |
| Index terms: | FOREIGN TRADE INTERNATIONAL MARKETING MULTINATIONAL COMPANIES |
| Language: | eng |
| Abstract: |
SCIMA