search query: @author Shanklin, W. L. / total: 11
reference: 8 / 11
Author: | Shanklin, W. L. Ryans, K. R. Jr. |
Title: | Is the international cash cow really a prize heifer? |
Journal: | Business Horizons
1981 : MAR/APR, VOL. 24:2, p. 10-16 |
Index terms: | FOREIGN TRADE INTERNATIONAL MARKETING MULTINATIONAL COMPANIES |
Language: | eng |
Abstract: |
SCIMA