search query: @author Plank, R. E. / total: 11
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| Author: | Plank, R. E. |
| Title: | Theory, Practice, and Empirical Development Contributions: Advances in Business Marketing and Purchasing |
| Journal: | Journal of Business Research
1997 : MAR, VOL. 38:3, p. 235-241 |
| Index terms: | PURCHASING INDUSTRIAL MARKETING BUYING |
| Language: | eng |
| Abstract: | Advances in Business Marketing and Purchasing has now issued six volumes. In its short 10-year history, a number of noteworthy and leading edge articles have appeared that have either advanced the theoretical development of the field or the practice of business marketing. The scope of the research activity has been broad based, dealing with both marketing and buying strategy. The volumes have suggested that the field is maturing, that alternative methodologies to scientific realism are acceptable, and that pragmatic application is important. The next 10 years will likely see continued advancement of the discipline as mirrored in this scholarly series. |
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