search query: @author Irvine, S. / total: 11
reference: 2 / 11
| Author: | Irvine, S. |
| Title: | Winning the China game |
| Journal: | Euromoney
1997 : SEP, 9, p. 64-68, 70, 72 |
| Index terms: | CHINA INVESTMENT BANKS MARKETS STRATEGY GROWTH |
| Language: | eng |
| Abstract: | China is the big challenge for investment banks, to win in China is the biggest contest in the 21st century. It's the world's biggest potential market, growth forecasts for China put all other markets in the shade. But at first the right strategy has to be found because the world's biggest potential market is also the toughest to crack. This article looks at how the major investment banks are positioning themselves. The biggest contributor to success in China is having the right mainlander in place, but as with everything in China, the reality is more complex and the rules less clear-cut than they first seem. |
SCIMA